Ramadan has always embodied family, spiritual reflection, self-improvement, and worship. This has not changed with the current climate of social distancing. In this special edition of the Ramadan Ads Leaderboard, brands weaved these values into powerful stories that reflected new consumer realities. The spots by Vivo and Adabi Malaysia, for instance, highlight how families can stay connected, even when apart, through the use of technology. In these unprecedented times, brands that helped to preserve the spirit, values, and traditions of Ramadan have captured the hearts and minds of consumers.